Business model

EBB combines established elements of commerce, digital marketplaces and services. New offerings arise by combining existing functions or adapting them to a specific audience. The original geographical focus is the German-speaking region.

Concept, business model and brand development are considered together. Technology, marketing experience and organisational processes are intended to be shared across projects. The aim is to shorten development times and use resources more efficiently.

Sales and trading margins underpin commerce offerings. Marketplaces may generate usage fees and commissions. Publishing projects add editorial products to the portfolio. The revenue streams used depend on each project and its stage of development.

Strategic partnerships and subsequent sales of investments may provide additional options. A sale is neither a prerequisite of the business model nor a promised outcome.